Personal Information

Professional Profile

I am a motivated and skilled Tech Lead, Professional Scrum Master, Google Certified Mobile Web Specialist, and Solutions Architect with over 17 years of hands-on professional experience designing, developing, and delivering state-of-the-art Mobile & Web Solutions.

I am eager to bring cutting-edge AI research into practice as an AI/Machine Learning Engineer with a Bachelor of Engineering in Artificial Intelligence and vast experience in recommendation systems, machine learning, deep learning, natural language processing, and predictive modeling.

Experienced Search Engine Optimization (SEO) Specialist with over 10 years of experience in technical search engine optimization (SEO), search engine marketing (SEM), keyword research, conversion rate optimization (CRO), website auditing, and fixes implementations

Able to work autonomously in a fast-paced organization, grasp new ideas and incorporate them into expected outcomes, work unaided or on a team, and drive solutions.

I have experience in PHP, Laravel, Python, Keras, TensorFlow, Pandas, Drupal 8/9, Headless and Decoupled CMS, Moodle, MySQL, MongoDB, Redis, SQLite, Javascript (ES2015/ES6), Angular, Ionic, Flutter, React/Next.js, Progressive Web Apps (PWA), Amazon Web Services (AWS), Amazon SageMake, Accessibility, Performance optimization & caching, Frontend networking, HTML, CSS, Bootstrap, Materialize CSS, Tailwind CSS, Foundation. Exceptionally comfortable with both frontend and backend Architecture. Much of my work involves integration, from technical requirements gathering to deploying solutions to production servers.

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Work Experience

2023 - Present

Smart Learning Solutions Development Manager

Hamdan Bin Mohammed Smart University , Dubai, United Arab Emirates

  • Architect and implement innovative and scalable smart learning solutions aligned with business objectives.
  • Strategically plan and lead the development of cutting-edge smart learning solutions.
  • Manage and guide a team of skilled developers to achieve project objectives and milestones.
  • Provide expert technical guidance and mentorship to nurture a high-performing development team.
  • Monitor project progress and ensure adherence to strict timelines and budgets.
  • Conduct rigorous code reviews to maintain high-quality standards and adherence to best practices.
  • Collaborate with stakeholders to define clear project requirements and scope.
  • Drive the adoption of emerging technologies and agile methodologies to enhance development efficiency.

2014 - 2023

Senior Software Engineer | Tech Lead | Professional Scrum Master | Mobile and Web Specialist

Hamdan Bin Mohammed Smart University , Dubai, United Arab Emirates

  • Responsible for leading the projects until the deployment phase and developing and customizing software solutions.
  • Perform technical requirements gathering, use-case discovery, and platform analysis.
  • Architect a technical solutions roadmap that meets business and user needs and appropriately balances time, budget, and quality considerations.
  • Lead the Scrum team in using Agile methodology and scrum practices to decrease up-front preparation time by 45% and the development cycle time by 40%, and final integration testing and preparation for release reduced by 20% because there were no late-stage issues and changes.
  • Collaboratively lead the effort to build and deploy the product.
  • Provide technical mentorship to both junior and senior engineers.
  • Plan deliverables and help teams monitor performance.
  • Participate in the Lean-Agile transformation, coaching teams in operations and mindsets.

2010 - 2014

Software Engineer | Full Stack

Hamdan Bin Mohammed Smart University , Dubai, United Arab Emirates

  • Responsible for gathering user requirements, defining system functionality, and writing code.
  • Execute complete software development life cycle (SDLC).
  • Develop flowcharts, layouts, and documentation to identify needs and solutions.
  • Write well-designed, testable code.
  • Integrate software components into a fully functional software system. Troubleshoot, debug and upgrade existing systems.
  • Comply with project plans and industry standards and ensure that 100% of features and functionalities are up to date.
  • Execute performance, Usability, and SEO audits and ensures that 100% of our portals and websites are Mobile/SEO Friendly.

2007 - 2010

Web Developer | E-Learning Solutions Developer

e-TQM College , Dubai, United Arab Emirates

  • Responsible for developing and designing websites for the college.
  • Work alongside a team of other developers in creating, maintaining, and updating the websites.
  • Develop and validate test routines and schedules to ensure test cases mimic external interfaces and address all browser and device types.
  • Identify problems uncovered by customer feedback, testing, and correcting or referring problems to appropriate personnel for correction.
  • Evaluate code to ensure it meets industry standards, is valid, is properly structured, and is compatible with browsers, devices, and operating systems.
  • Led and enforced the Open source technologies transformation to speed development time by 40% and reduced the development costs by 70%.


July 2023

Generative AI with Large Language Models

Demonstrate a foundational knowledge, practical skills, and a functional understanding of how generative AI works
See Credential

April 2020

Professional Scrum Master

Demonstrate a fundamental level of Scrum mastery. PSM certificate holders prove that they understand Scrum as described in the Scrum Guide and how to apply Scrum in Scrum Teams. PSM holders have a consistent terminology and approach to Scrum.
See Credential

May 2019

Deep Learning Specialization

The Deep Learning Specialization is designed to prepare learners to participate in the development of cutting-edge AI technology, understand the capability, the challenges, and the consequences of the rise of deep learning. Through five interconnected courses, learners develop a profound knowledge of the hottest AI algorithms, mastering deep learning from its foundations (neural networks) to its industry applications (Computer Vision, Natural Language Processing, Speech Recognition, etc.).
See Credential

May 2019

Amazon Web Services (AWS) OTP-AWSD4: Amazon SageMaker

Simplifying Machine Learning Application Development and use Amazon SageMaker to simplify the integration of Machine Learning into production applications.
See Credential

Feb 2019

Google Mobile Web Specialist

Requires Developers to pass an online exam on Progressive Web Apps, Website Layout and Styling, Front-end Networking, Accessibility, Performance Optimization and Caching, Testing and Debugging, ES2015 Concepts and Syntax, and Mobile Web Forms.
See Credential

Jun 2017

AdWords Search certified

Covers basic and advanced concepts, including best practices for creating,
managing, measuring, and optimizing search ad campaigns across the Search Network.

May 2017

Google Analytics certified

The Google Analytics Individual Qualification (IQ) exam covers basic digital analytics and Google Analytics best practices.


2001 - 2006

Bachelor of Engineering

Information Technology faculty, Damascus University, Syria
Bachelor of Engineering, Artificial Intelligence Dep., Information Technology faculty, Damascus University, Syria.


Ehsan Al Rifai

Arabic | Bilingual | Creative Copywriter

I have known Bassel to be associated with countless successful technology development projects in the organization. His work stands out for his dedication and experience in providing niche solutions. Bassel's inviting personality and entrepreneurial qualities made him the team member that uplifts and enables fellow colleagues to achieve never-before goals. I was lucky to have worked with and friended Bassel. He deserves all the best!

Mohannad Henno

Smart Learning Solutions Development Manager

Bassel is smart and focus software engineer. He is advanced frontend developer and has very good experience in the mobile apps development. His expertise in Drupal development and SEO makes him a rare talent in the Arab world. I am happy to work with you in one team Bassel!

Mohamad Mahjoub

Experienced CISO (IT/OT) | Author | Speaker | YouTuber | Content Creator

Bassel is a talented developer who has an eye on the regular changes affecting Web Applications from the technical as well as from the marketing perspective. I had the chance to work with him for the last three years; I can say that he is a result-oriented, responsible, and the technically sound guy who gets the job fully done. I definitely recommend him.

Yosef Hussain

Web Content Creator

If you are looking for a highly skilled and talented web developer who can understand your needs to the fullest, who can turn your image of your online presence into impressive reality, then seek Bassel's services. You know that if you plan to build your website from ground zero, you would need to hire 5 or 6 professionals, or simply ask him to do it. Indeed, web development is a wide spectrum, but I would say his experience covers almost all aspects of this profession, from coding to SEO optimization. I proudly recommend Bassel for any web development project, no matter how challenging it seems. Well versed in almost all aspects of digital world, He can meet your wildest expectations. Sure.

Moid Ul Hassan

Data Warehouse and Business Intelligence Expert

I have found Bassel as a very hard working person. I always saw him smiling regardless of the extreme pressure at work and times when he has to deliver so many things at the same time.

Technical Skills




PHP, Laravel, Drupal, Moodle, Python, Keras, TensorFlow, Pandas, Service Oriented Architecture, REST, MVC, APIs, MySQL and SQLite




Flutter, JavaScript/ES6, jQuery, AngularJS, Ionic, React/Next.js, Progressive Web Apps (PWA), AMP, HTML5, CSS3, Responsive Design, Sass/Less, and Browser compatibility expertise




SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing, social media optimisation and link building




AWS, Amazon SageMake, Agile/Scrum methods, Git, SVN, Gulp, Bower, Mobile Development, Linux, Ubuntu, Apache, Cordova & PhoneGap, Photoshop and Illustrator